Holiday Inn Express Head-to-Head: 2025 Full Year

HOUUS Westchase vs CFDBR Bryan vs CLLUD College Station. Whole-hotel canonical P&L lines per Warren's 2026-06-12 normalization ruling. Generated 2026-06-12 from RevParPro Supabase.
HOUUS
Holiday Inn Express & Suites Houston Westchase Westheimer
Houston, TX · 127 keys · QBO books
$2.91M
Total Revenue
$451K
NOI
15.5%
NOI Margin
24.1%
Payroll % Rev
61.8%
Occupancy
$98.99
Book ADR
$22,917
Revenue / Key
$85.84
Opex CPOR
CFDBR
Holiday Inn Express & Suites Bryan - College Station
Bryan, TX · 109 keys · Entity books
$3.33M
Total Revenue
$1.09M
NOI
32.7%
NOI Margin
18.5%
Payroll % Rev
no PMS feed
Occupancy
n/a
Book ADR
$30,577
Revenue / Key
n/a
Opex CPOR
CLLUD
Holiday Inn Express & Suites College Station
College Station, TX · 77 keys · Entity books
$2.30M
Total Revenue
$684K
NOI
29.7%
NOI Margin
24.0%
Payroll % Rev
no PMS feed
Occupancy
n/a
Book ADR
$29,904
Revenue / Key
n/a
Opex CPOR

Canonical P&L, 2025 full year [1][2]

LineHOUUSCFDBRCLLUDHOUUS CPOR

Expense ratios, % of total revenue [1][2]

Findings

CLLUD brand cost is the outlier: franchise + marketing runs 20.2% of total revenue ($464,446) vs 17.2% at CFDBR ($572,689) and 16.2% at HOUUS ($471,336). CLLUD books it as one lump account (65000 Franchise Fees, $462,346) [1][2]. Worth pulling the IHG statements to see what is inside.
CFDBR housekeeping supplies $172,778 (5.2% of revenue) vs $35,808 at CLLUD and $39,723 guest supplies at HOUUS. The account (50200) likely absorbs contract housekeeping or linen service; account usage parity is not guaranteed across books [1][2].
Credit card fees: CFDBR 2.8% of revenue ($91,749) vs CLLUD 0.9% ($20,849) and HOUUS 3.6% ($120,858 incl. chargebacks). The CLLUD figure looks understated for the volume; some processor fees may be netted elsewhere [1][2].
HOUUS NOI margin (15.5%) trails the College Station pair mainly on revenue per key: $22,917 vs $30,577 / $29,904, with payroll (24.1% of rev) and utilities (6.7% vs 1.9% / 3.2%) compounding it [1][2][3].

Validation

HOUUS rooms revenue
Books $2,836,083 [2] vs night audit $2,824,866 [3]
+0.4% match
HOUUS Jan occupancy
Night audit 1,818 room-nights [3] vs STR 46.2% of 3,937 supply = 1,819 [4]
exact match
CFDBR rooms revenue
Books $3,302,155 [1] vs 2025 tax receipts $3,305,559 [5]
-0.1% match
CLLUD rooms revenue
Books $2,283,247 [1] vs 2025 tax receipts $2,260,247 [5]
+1.0% match

Method notes